Silence Is Sexy just won the Interactive Award 2009, at the Eurosonic/Noorderslag festival in the Netherlands. This prize acknowledges 25.000 album downloads in a few months through the BitTorrent network Mininova, and generally their original initiative to promote their music for free on the net.

Silence Is Sexy formed in 2003 and has played at over 140 festivals with bands like The Automatic, The Dears, and of course The Gathering (both bands have one member in common). Somewhere between Joy Division, Radiohead and My Bloody Valentine, their music was already quite popular among the Dutch indie scene. Thanks to the much wider circulation of their second album This Ain’t Hollywood, the band has largely increased its notoriety.

For Pim van de Werken, the band’s guitar player and manager, “internet has changed everything. Many record companies are still fighting this evolution without offering a concrete alternative. To win this prize confirms what we believe: bands make most of their money from touring these days.”

The prize is doted with 2 days of studio time and €5000. “We will use this money to record a new album. It will really help us to do something special.”

We’ll be waiting…!

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