Jamendo’s launch into the UK market started with an on-street marketing campaign at Brighton’s Great Escape Music Festival. The industry-focused event attracts more the 10,000 attendees every year. 50 Jamendo branded Punters (the 'Purple Army') were sent out on to the streets of Brighton, attending numerous gigs throughout the town during the three days of the festival. The high visibility campaign was to highlight attention for Jamendo and its platform by offering Free Punter Passes to Free Music advocates and lovers of the live gig circuit…. namely students! Under instruction to infiltrate the gig going masses, the Jamendo Punters handed out ‘winning’ scratch cards inviting festival attendees to visit www.jamendo.co.uk for FREE and LEGAL MUSIC DOWNLOADS.